Online Branding Success Secret
What is the ONE online branding success secret? You know, I’ve been struggling for over a year in my online journey. I mean, sure I’ve got lots of successes, but not what I’d set out for. Don’t get me wrong, I consider myself successful and wouldn’t trade the learning I’ve made over this time, but last night, I learned something that I’m coining as the “one secret”.
You see, I’ve been posting, engaging, connecting and doing all the cool stuff you learn about and I’ve grown my audience a lot, I mean, you can see right there how many connections, friends and followers I have, right?
It’s great and if you’re like me, you might think “where’s the money”???
So where’s the money?
I have to be honest with you, I mean it’s about more than this one online branding success secret, I mean it’s not like this is one thing you need to do and everything will be easy and automatic and quick! No, no… that’s not what I’m saying.
I mean, you still need to produce content, grow your audience, find something to sell, connect with them and learn about all the tools and marketing strategies and everything else.
It’s not an easy road… there’s LOTS to learn if you are totally new…
Ok, I’ll tell you the secret… it’s congruency (if that’s a word)! Think about it, even if you do all those things, if you aren’t congruent, you’ll be all over the place and you’ll spread yourself so thin, it won’t work… at least, not for a very very long time.
That was my mistake, a mistake you can avoid! I was consistent for many months. I was posting content, I mean, seriously, I’ve been posting to Snapchat daily for over a year! I’ve also been posting to Twitter, Facebook, Instagram, LinkedIn, Pinterest and Tumblr… not to mention the 20 other networks I auto-post to!
But I was not congruent… I posted on different topics.. I posted with different calls to action… I posted with different sales objectives.
It all stops today!
That’s right. I’ve leaned the online branding success secret and will use it from now on!
So, if you want to join me on this journey, make sure to sign up to the free 30 day bootcamp on attraction marketing. Learn how you can use personal branding and attraction marketing to grow your bottom line!