Why Snapchat?
You must have seen this yellow symbol all over the place in social media and you are probably thinking why Snapchat is all over the place?
The main reason is that Snapchat has added some pretty interesting features that make it especially important for the social media landscape. These changes result in the ability to grow your business by attracting customers, leaders and followers in a very simple to follow
What I though it was for.
If you’re like me, you though Snapchat was for kids, it was the social media platform they used to send disappearing pictures between each other and there was no reason to think this could be used for business.
What changed?
Now that there are “stories”, Snapchat has become a “reality TV” channel for anyone who wants to post content regularly.
The reason this is so important is that anyone following you and watching your stories MUST watch them within 24 hours. This causes fear of loss to set in. What if they miss something important? They will feel like they must watch your story every day.
The other thing is focus. With other social media platforms such as Facebook, Twitter, LinkedIn, Instagram or Pintrest, they have a ton if other content bombarding them. Not true with Snapchat where all you see is the story you are watching. There are no distractions (on the device) and they must focus on your message.
I hope enjoyed this post and if so, please share with your friends and connections. What do you think about Snapchat? I’d love to hear from you by commenting below.
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